This August, Smokey Bear turns 80! Here are some facts about this iconic mascot and his quest to prevent human-caused wildfires.
Numbers in the News: Happy Birthday, Smokey!
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96 PERCENT
The estimated percentage of adults in the U.S. who recognize Smokey Bear.
CLARK BRENNAN/ALAMY STOCK PHOTO
Smokey Bear's debut!
1944
The year that artist Albert Staele designed the first Smokey Bear poster for the U.S. Forest Service.
ISTOCKPHOTO/GETTY IMAGES
9 OUT OF 10
The approximate number of U.S. wildfires caused by humans each year, from things like unattended campfires, burning debris, and discarded cigarettes.
68,707
The average number of wildfires that have occurred each year in the U.S. since 2000. On average, each fire burns about 100 acres.
TAKE IT FURTHER: Make your own attention-grabbing Smokey Bear poster. Include an important message about fire safety.
SOURCE: NASA
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